SILVERBACK SPORT LTD
Collection & Use of Personal Information
Here are some examples of the types of personal information Silverback Sport may collect and how we may use it.
What personal information we collect
When you create a Customer ID, apply for commercial credit, purchase a product, or participate in an online survey, we may collect a variety of information, including your name, mailing address, phone number, email address, contact preferences, and credit card information.
How we use your personal information
The personal information we collect allows us to keep you posted on Silverback Sport’s latest product announcements and upcoming events. It also helps us to improve our services, content, and advertising. If you don’t want to be on our mailing list, you can opt out anytime by updating your preferences. We also use personal information to help us develop, deliver, and improve our products, services, content, and advertising.
From time to time, we may use your personal information to send important notices, such as communications about purchases and changes to our terms, conditions, and policies. Because this information is important to your interaction with Silverback Sport, you may not opt out of receiving these communications.
We may also use personal information for internal purposes such as auditing, data analysis, and research to improve Silverback Sport’s products, services, and customer communications. If you enter into a sweepstake, contest, or similar promotion we may use the information you provide to administer those programs.
Collection and Use of Non-Personal Information
We also collect non-personal information − data in a form that does not permit direct association with any specific individual. We may collect, use, transfer, and disclose non-personal information for any purpose. The following are some examples of non-personal information that we collect and how we may use it:
We may collect information such as: occupation, language, postal or zip code, area code, location, so that we can better understand customer behaviour and improve our products, services, and advertising.
We also may collect information regarding customer activities such as sports played, training and fitness activities and other sports related issues on our website. This information is used to help us provide more useful information to our customers and to understand which parts of our website, products, and services are of most interest.If we do combine non-personal information with personal information the combined information will be treated as personal information for as long as it remains combined.
Cookies and Other Technologies
The Silverback Sport website, interactive applications, email messages, and advertisements may use “cookies” and other technologies such as pixel tags and web beacons. These technologies help us better understand user behaviour, tell us which parts of our website people have visited, and facilitate and measure the effectiveness of advertisements and web searches.
If you opt out, you may continue to receive the same number of ads, but they may be less relevant because they will not be based on your interests. You may still see ads related to the content on a web page or in an application or based on other non-personal information. This opt-out applies only to Silverback Sport advertising services and does not affect interest-based advertising from other advertising networks.
Knowing your country and language, your school, club or company − helps us provide a customised and more useful browsing experience. Knowing someone using your computer or device has shopped for a certain product or used a particular service helps us make our advertising and email communications more relevant to your interests. And knowing your contact information, purchase history, and information about your training activities can help us provide you with better customer service.